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Lacoste Has Swapped Its Famous Logo to Raise Awareness of Ten Endangered Species

Move over cute little alligator.

7 MAR 2018

For the first time in 85 years, the fashion brand Lacoste has changed its logo to raise awareness of ten endangered species that are now facing imminent extinction.

The limited-edition logos mark the beginning of the brand's Save the Species program, a partnership with the International Union for Conservation of Nature (IUCN) which aims to support and raise public awareness for endangered animals.


As part of the initiative, Lacoste's classic alligator logo has moved aside to make room for endangered species like the Sumatran Tiger, the Burmese Roofed Turtle, the Northern Sportive Lemur, the Javan Rhino, the Kakapo and the California Condor – just to name a few.

To make Lacoste's new logos even more special, the number of products created for each species perfectly matches the remaining population sizes of these animals in the wild.

For instance, the rarest species featured, the Vaquita, has only 30 products in the series. Whereas, the most abundant species featured, the Anegada Ground Iguana, has 450 products.

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In total, there are 1775 polos now available for sale online for between 150€ to 180€ a piece. The money from each sale will go towards the species' conservation.

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Now, you can look fashionable and help protect wildlife.